Coca-Cola HBC is a growth-focused consumer packaged goods business and strategic bottling partner of the Coca-Cola Company. Coca-Cola HBC bottles and sells the beverages of The Coca-Cola Company exclusively in our 29 markets. Amita, one of their flagship brands, is the 1st packaged juice in Greece, launched in 1983 and ever since it has been a beloved choice of consumers, offering a wide variety of flavors and high-quality juices, contributing to an enjoyable and balanced way of living. Amita juices are available in 13 flavors and 4 pack sizes, covering every need and lifestyle.
Apart from the Amita core range, there are the Amita sub-brands. ‘Amita Motion’ is the first 100% multivitamin natural juice with 9 fruits and 7 vitamins. Launched in the Greek market on 1993, it consists the favorite juice of youngsters and is known for its unique flavor and quality. For the last 14 years, Amita Motion is synonymous to Positive Energy and Music. It is a reference point every year on the music scene, offering unique music experiences. The Amita range also includes ‘Amita Motion Supermix’, ‘Amita Free’ that contains significantly less calories than the respective fruit drinks with sugar and ‘Amita Fun!’ launched in Greece in 1998 and being the first kids juice, creating a completely new segment in packaged juices.